Neal Bawa is the mad scientist of multifamily. Besides being an entertaining speaker, Neal is a data guru, a process freak, and an outsourcing expert. Neal treats his $200 million multifamily portfolio as an ongoing experiment in efficiency and optimization. The mad scientist lives by 2 mantras. His first mantra is that we can only manage what we can measure. His second mantra is the data beats gut feel by a million miles. These mantras and a dozen other disruptive beliefs drive profit for his over 500 investors.